A young and talented Nigerian fashion designer, Owolola Olusile, recently went viral in the online community after a Twitter user, @aremupokpoki1, shared photos of his latest design on the social media platform. In an exclusive chat, the designer opened up about what inspired him to design the outfit which has now gained a reputation as a visual representation of Davido’s popular catchphrase, ‘e choke’.
Olusile said it all happened while he was at his factory thinking about the next pieces to design for the second quarter of the year. “I was at my factory thinking of new designs for Q2 and the popular phrase came to mind. As someone who enjoys Davido’s music, I decided to sketch out how I was visualizing the phrase artistically. After several edits with the graphic design, the final look was created. According to the designer, some of his team members initially laughed at the idea before they set to work. He, however, said that they all had a change of mind after the final result was achieved.